2. year project 29062023
visual identity for 2. year project exam, made for 'Hærvejen'.
The Hærvejen identity is designed to be adaptable and flexible across various platforms and touchpoints. The visual concept and design system allow for easy integration of the iconic logo while also leaving room for the addition of new icons and shapes to represent different aspects of Hærvejen, ensuring diversity in visual representation.
The chosen visual concept has several strengths. Its geometric and grid-based design ensures consistent use of icons and shapes across various touchpoints. It effectively combines functionality with a focus on a pathos-based brand narrative centered around experiences and curiosity.
