supplement, BA 19062024
2024 bachelor project in Graphic Design & Visual, Communication from the Danish School of Media & Journalism.
This bachelor project focuses on creating a comprehensive visual identity and brand design for a sustainable supplement platform. The project addresses the complex and often confusing market for dietary supplements, which can be difficult for consumers to navigate in terms of finding the right products and dosages tailored to their individual needs. This issue is particularly relevant for those seeking alternative treatment methods and sustainable solutions that integrate seamlessly into their lifestyle and health routines.
The solution centers on developing a brand that combines a digital platform and physical elements, providing a user-friendly and aesthetically pleasing experience. The platform enables consumers to mix their own supplements in smaller quantities, allowing for experimentation and personalization. This approach not only minimizes waste but also fosters a more sustainable consumption pattern. The physical packaging elements are designed to be reusable and environmentally friendly, aligning with the brand’s commitment to sustainability.
The visual identity of the brand is built around the concepts of transparency, balance, and natural simplicity. The design includes a modern sans-serif typeface, a clean and minimal color palette, and a focus on photo storytelling. The brand employs a dual-tone layout that emphasizes the supplemental nature of the products, integrating seamlessly with the consumer's existing dietary habits. The logo and packaging designs are intentionally kept straightforward yet impactful, reflecting the brand's ethos of clarity and trustworthiness.
A significant focus was placed on visual identity, brand design, and conceptualization throughout the project. The brand's visual identity was developed to be adaptable across various touchpoints, including a mobile app, website, and physical packaging. The geometric and grid-based design ensures consistency and ease of use, while the combination of icons and imagery enhances the overall brand narrative. The result is a cohesive brand experience that resonates with consumers on both functional and emotional levels, supporting their journey towards a balanced and sustainable lifestyle.
